upfront

"This is somebody who's striving to be upfront and do the right thing," he said.

"There is no way of giving the customer an upfront cost."

But many drivers cite upfront costs as a key barrier to buying an EV and some have told the BBC that the UK needs more charging points.

His culture is rooted in hard work and honesty, and that means being upfront with issues.

"Moving money out of hospitals and into community services is hard to do. You need the upfront investment and the results might not be visible for five or 10 years, in some cases longer."