unprofitable

Mr Smith continued that many of Poundland's stores were "unprofitable at their current rents", with the company paying "higher than market rates for a significant number" of its sites.

Pepco said it was effectively offloading an unprofitable part of the business.

Village Roadshow also conceded that its ambitious push into producing independent films and television programs before the pandemic was unprofitable, exacerbating its financial woes.

But the federal government “is not a small- to medium-sized, unprofitable social media company. And the jury is still out on whether that was actually an effective way to manage Twitter.”

It feels worthwhile to question those statements, given a CEO's responsibilities include making their unprofitable company profitable.