underprice

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Nvidia’s sky-high gross profit margins of more than 70% also make the company a tempting target for challengers that feel they can underprice the leader.

From The Wall Street Journal • Mar. 18, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC • Dec. 30, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge • Mar. 1, 2022

“Is it cold for Amazon to underprice books just to capture market share? No. It seems to me that as shareholders in this company, you are immune to the cold, just like polar bears.”

From New York Times • Jul. 18, 2014

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt