| Main Entry: | |
| Part of Speech: | verb |
| Definition: | lower, reduce cost |
| Synonyms: | abate, allow, deduct, depreciate, diminish, hold a sale, knock off, make allowance for, mark down, modify, rebate, redeem, remove, sell at discount, strike off, subtract, take away, take off, undersell |
| Antonyms: | increase, mark up, raise |