unbeautified

folksy homey humble laid-back modest simple straightforward unassuming

unostentatious

discreet down down home easygoing free-spirited inelaborate lowly plain prosaic unaffected unambitious uncomplex unembellished unimposing unobtrusive unpresumptuous unspoiled up front

bold brave conceited egotistical presumptuous proud

affected dishonest flaunting pretending pretentious