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traction
noun as in physical resistance, friction
Example Sentences
Studio executives and moviegoers offer competing theories about why older titles are getting traction on the big screen.
Their narrative gained traction in 2023 when regulators warned banks about the risks associated with digital assets, an act some in the crypto industry billed as a revival of the Obama-era crackdown.
But the story did not generate the traction the Reach newspapers would have expected a year ago, or even at the start of the year.
But the program has failed to gain any traction against ABC’s “World News Tonight With David Muir” and NBC’s “Nightly News With Tom Llamas.”
And, while these practices can be more expensive in the short term, Levine is still optimistic they can gain traction as research increasingly shows their effectiveness.
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From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
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