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“We’re so pleased to be doing this transaction with EchoStar as it will advance our mission to end mobile dead zones around the world,” said SpaceX President Gwynne Shotwell in a statement.

“In this next chapter, with exclusive spectrum, SpaceX will develop next generation Starlink Direct to Cell satellites, which will have a step change in performance and enable us to enhance coverage for customers wherever they are in the world.”

“This transaction with SpaceX ... allows for the combination of AWS-4 and H-block spectrum from EchoStar with the rocket launch and satellite capabilities from SpaceX to realize the direct-to-cell vision in a more innovative, economical and faster way for consumers worldwide,” said EchoStar chief executive Hamid Akhavan in a statement.

“If this were a monthly thing, I feel like I would be there all the time,” said Cielo Ramirez, an event-goer who had just left the main stage minutes earlier.

This large Latino demographic in the Inland Empire is, in part, due to its large rural sectors and lower cost of living, according to Xóchitl Chávez, an associate professor at UC Riverside’s department of music.