thinness

The UK's advertising watchdog says it has banned ads using models who appear unhealthily underweight rather than overweight due to society's aspiration towards thinness.

And, thanks to our cultural obsession with thinness, what often takes shape from these scraps is just another guise for diet talk, this time draped in the effortless élégance of imported prestige.

"Indian human is in demand globally due to its high quality, natural look, and thinness. The demand is skyrocketing," he says.

But it said in the now-banned image, emphasising the thinness of the model's legs using camera angles, pose and styling was "irresponsible".

The high fashion industry has always been synonymous with thinness, but for a brief moment in the 2010s, the body positivity movement was at the forefront.