the big idea

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Fifty years ago, Steve Wozniak knew he built a great personal computer, but the young engineer couldn’t convince his employer, Hewlett-Packard, to buy into the big idea.

From Los Angeles Times • Mar. 30, 2026

Not long ago, technology was the big idea for enabling Africa to leapfrog its way out of poverty.

From Seattle Times • Oct. 28, 2023

Sometimes the big picture, the big idea, the main reason for the experiment isn’t even the biggest reward in the outcome.

From Fox News • Oct. 9, 2020

Amazon wouldn’t let me speak with a Frames product manager about the big idea.

From Washington Post • Aug. 4, 2020

"What's the big idea, sitting all alone in the dark?"

From Linda Lee, Incorporated A Novel by Vance, Louis Joseph