testimonial

A therapy could have only a 1% success rate, she said, and still yield dozens of positive testimonials once thousands of people have tried it.

The testimonials disappeared from the website on Monday, after The Times began contacting representatives for those quoted.

His team also submitted testimonials from family members, and other detainees at the jail where Combs is held.

Plenty of other details about Sheen’s life are conveniently left out or glossed over, as if to assume that the actor’s reputational salvation isn’t hiding in his filmography or testimonials from famous friends.

This gives brands leeway to imply benefits through marketing language, user testimonials, and influencer content, rather than make direct claims that would require scientific backing.