catchword

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“Finlandization,” in fact, became a catchword during the Cold War for a small nation carefully moderating its security policies so as not to anger a larger, hostile neighbor.

From Washington Times • Apr. 13, 2022

A shibboleth is a catchword or slogan identifying a particular group.

From Washington Post • Mar. 29, 2019

I think a lot of people are jumping onto it as a catchword and making people think they have a “gee-wiz” material, like this glasses company I saw saying they have graphene in the glasses.

From The Verge • Jan. 24, 2018

Bankers have already coined a new catchword for such small firms: “kiosks,” as opposed to the somewhat larger “boutiques,” like Moelis & Company founded by Kenneth D. Moelis, which went public this week.

From New York Times • Apr. 18, 2014

The term "steel-cut" lost all its value as an advertising catchword for the original user when every other dealer began to use it, no matter how the ground coffee was produced.

From All About Coffee by Ukers, William H. (William Harrison)