subscribe

YouTube TV would rather offer streaming services through its Primetime Channels service, which lets users subscribe to the services as add-ons through its app.

Fans who subscribe to NBA League Pass, a streaming platform that provides access to out-of-market games, can link the service to Prime Video to watch multiple games at once on the same screen.

Streaming companies need consumers to keep subscribing and paying money for their services, and they think professional-sports deals like exclusive NBA content can be one way to get there.

The two companies announced the partnership Thursday in an effort to reach more customers and keep them subscribing month after month.

“If you’re subscribing to these cards for those premium treatments and premium benefits, you do expect higher levels of service,” Collett said.