subculture

The popularity of rewards programs has created a subculture of people obsessed with maximizing their benefits, with cardholders now keeping spreadsheets and setting up calendar reminders to ensure they don’t miss out on perks.

From The Wall Street Journal ● Oct. 25, 2026

And in a just world, that’s where this would have started and ended: Cramer living in the boundaries of his fun, space-loving subculture, meditating in the Martian desert landscapes of Sedona, not hurting anyone.

From Slate ● Sep. 22, 2026

You got into hip-hop when it was a subculture, and now, with some exceptions, it’s back on the commercial margins.

From Los Angeles Times ● Sep. 14, 2026

The mega-wealthy live in their own parallel societies and subculture — “Richistan” — where this becomes the norm.

From Salon ● Jun. 20, 2026

Paulie Porcini was part of the subculture of mushroom hunters who travel up and down the West Coast.

From "The Omnivore's Dilemma" by Michael Pollan

It is a mosaic of subcultures: fishermen in coastal towns, hipsters in Portland, hippies in Eugene, hikers in Bend, farmers in the Willamette Valley, loggers in timber towns and cowboys in Eastern Oregon’s high desert.

From The Wall Street Journal ● Sep. 18, 2026

If I were on patrol to figure out where online subcultures were diverging from political reality, I’d start there.

From Slate ● Jul. 14, 2026

His content, and that of similar influencers, has brought looksmaxxing out of niche underground subcultures and made it more mainstream.

From BBC ● Mar. 14, 2026

Critics and digital subcultures embraced the niche volume like a manifesto — and a marker of Seu’s arrival as a public intellectual whose archiving was itself a form of activism.

From Los Angeles Times ● Nov. 20, 2025

They are people whom all of us can reach in only a few steps because, for one reason or another, they manage to occupy many different worlds and subcultures and niches.

From "The Tipping Point" by Malcolm Gladwell