stumble

The founders of Nike and Starbucks publicly criticized their creations’ perceived stumbles, enough so that new executives were hired.

The bet lasted barely 90 feet, as Roberts stumbled and face-planted just past second base, a pratfall which was captured on social media and celebrated by his laughing players.

It’s like stumbling into an old Max Fleischer cartoon that has come to life.

This remained the accepted story until last December, when Buck, a medical research entrepreneur and architecture buff, stumbled on a long-ago post by York about Mosher’s tale.

Notwithstanding the company’s recent stumbles in artificial intelligence, he has delivered spectacularly for shareholders, driving up Apple’s market capitalization by more than an order of magnitude since he took over the top job in 2011.