streaming

This year's 24-hour programme from SVT Play, the streaming platform for Sweden's national broadcaster, began on Tuesday - a week ahead of schedule because of the warmer weather this April.

More significantly, some said they would switch to rival streaming platforms such as YouTube or Apple Music.

Now there are whole streaming channels dedicated to them, amid many other platforms and networks hungry for content.

Younger viewers have left traditional TV in droves, moving to social media and free ad-supported streaming channels.

I don’t think it will harm their streaming platforms to give those movies some time.”