sponsorship

Winning the bid would likely have meant "significant grant funding and sponsorship support would be available", the report says.

Visibility attracts sponsorship, and major brands continue to gravitate towards women's football.

Even if only a fraction of these companies’ new hires require sponsorship, a $100,000 fee per petition adds up to many millions of dollars.

The leagues have gone beyond just tolerating gambling; they’ve made partnership and sponsorship deals with the major sports gambling companies.

By contrast, top players in more established eSports titles like League of Legends can earn salaries in the seven figures, alongside sponsorship deals.