soft sell
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
No one takes himself or the subject too seriously in Mr. Scheinfeld’s film; if its arguments are convincing, it’s because of a very soft sell.
From The Wall Street Journal • Apr. 2, 2026
You can see how they use the soft sell to push these ideas into the mainstream.
From Salon • Aug. 6, 2024
In the sun-drenched cafeteria, Valencia Bautista sat behind a folding table in a corner, delivering a decidedly soft sell.
From New York Times • Aug. 20, 2021
Lewis gives a soft sell that sometimes works.
From Seattle Times • Apr. 30, 2021
Day One of the county's mass homeless project started out as a soft sell.
From Los Angeles Times • Jan. 22, 2018