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| Main Entry: | |
| Part of Speech: | noun |
| Definition: | low-key sales pitch |
| Synonyms: | blandishment, low-pressure salesmanship, low-pressure selling, soft soap, sweet talk |
| Notes: | hard sell implies an aggressive approach toward a potential buyer; soft sell is a more subtle, suggestive approach |
| Main Entry: | sell |
| Part of Speech: | verb |
| Definition: | exchange an object for money |
| Synonyms: | advertise, auction, bargain, barter, be in business, boost, clinch the deal, close, close the deal, contract, deal in, dispose, drum, dump, exchange, handle, hawk, hustle, market, merchandise, move, peddle, persuade, pitch, plug, puff, push, put across, put up for sale, retail, retain, snow, soft sell, soft soap, spiel*, stock, sweet talk, trade, traffic, unload, vend, wholesale |
| Notes: | a cell is a small compartment or the basic structural and functional unit of all organisms, while sell means to exchange or deliver for money or its equivalent |
| Antonyms: | buy |
* = informal/non-formal usage
| Main Entry: | snow job |
| Part of Speech: | noun |
| Definition: | misrepresentation |
| Synonyms: | bill of goods, con, conning, flattery, flimflam, hosing, ripoff, scam, smoke and mirrors, soft sell, soft soap, song and dance, the business |
| Main Entry: | lobby |
| Part of Speech: | verb |
| Definition: | press for political action |
| Synonyms: | advance, affect, alter, bill, billboard, boost, bring pressure to bear, build up, campaign for, change, drum, exert influence, further, hard sell, high pressure, hype*, induce, influence, make a pitch for, modify, persuade, pitch, plug, politick, press, pressure, procure, promote, pull strings, push, put pressure on, request, sell, sell on, soft-sell, soft-soap, solicit, solicit votes, splash, spot, sway, sweet-talk, thump, urge |
* = informal/non-formal usage
| Main Entry: | low-key |
| Part of Speech: | adjective |
| Definition: | subdued |
| Synonyms: | easygoing, laid-back*, loose, low-pitched, muffled, muted, played down, quiet, relaxed, restrained, sober, soft-sell, softened, subtle, toned down, understated |
| Antonyms: | energized, high-key, high-strung, nervous, pumped up |
* = informal/non-formal usage
| Main Entry: | publicize |
| Part of Speech: | verb |
| Definition: | make widely known; promote |
| Synonyms: | advance, advertise, announce, bill, billboard, boost*, broadcast, build up*, cry, drum, extol, hard sell, headline, hype*, immortalize, make a pitch for, pitch, play up, plug*, press-agent, promulgate, propagandize, puff, push, put on the map, skywrite, soft-sell, splash, spot*, spotlight*, spread, tout, trumpet, write up |
| Antonyms: | conceal, hide, secret |
* = informal/non-formal usage
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Copyright © 2013 Dictionary.com, LLC. All rights reserved.
