Synonym Game

soft sell

Main Entry:
soft sell []
Part of Speech: noun
Definition: low-key sales pitch
Synonyms: blandishment, low-pressure salesmanship, low-pressure selling, soft soap, sweet talk
Notes: hard sell implies an aggressive approach toward a potential buyer; soft sell is a more subtle, suggestive approach
Main Entry: sell
Part of Speech: verb
Definition: exchange an object for money
Synonyms: advertise, auction, bargain, barter, be in business, boost, clinch the deal, close, close the deal, contract, deal in, dispose, drum, dump, exchange, handle, hawk, hustle, market, merchandise, move, peddle, persuade, pitch, plug, puff, push, put across, put up for sale, retail, retain, snow, soft sell, soft soap, spiel*, stock, sweet talk, trade, traffic, unload, vend, wholesale
Notes: a cell is a small compartment or the basic structural and functional unit of all organisms, while sell means to exchange or deliver for money or its equivalent
Antonyms: buy
Main Entry: snow job
Part of Speech: noun
Definition: misrepresentation
Synonyms: bill of goods, con, conning, flattery, flimflam, hosing, ripoff, scam, smoke and mirrors, soft sell, soft soap, song and dance, the business
Main Entry: lobby
Part of Speech: verb
Definition: press for political action
Synonyms: advance, affect, alter, bill, billboard, boost, bring pressure to bear, build up, campaign for, change, drum, exert influence, further, hard sell, high pressure, hype*, induce, influence, make a pitch for, modify, persuade, pitch, plug, politick, press, pressure, procure, promote, pull strings, push, put pressure on, request, sell, sell on, soft-sell, soft-soap, solicit, solicit votes, splash, spot, sway, sweet-talk, thump, urge
Main Entry: low-key
Part of Speech: adjective
Definition: subdued
Synonyms: easygoing, laid-back*, loose, low-pitched, muffled, muted, played down, quiet, relaxed, restrained, sober, soft-sell, softened, subtle, toned down, understated
Antonyms: energized, high-key, high-strung, nervous, pumped up
Main Entry: publicize
Part of Speech: verb
Definition: make widely known; promote
Synonyms: advance, advertise, announce, bill, billboard, boost*, broadcast, build up*, cry, drum, extol, hard sell, headline, hype*, immortalize, make a pitch for, pitch, play up, plug*, press-agent, promulgate, propagandize, puff, push, put on the map, skywrite, soft-sell, splash, spot*, spotlight*, spread, tout, trumpet, write up
Antonyms: conceal, hide, secret
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