snowball

At the same time, the company faced “mounting funded debt and lease obligations,” the filing said, and these factors all “snowballed into a liquidity crisis.”

“If operational performance stalls, leverage rises, costs snowball, and equity value can unravel–kick-starting a negative spiral,” he wrote.

"This thing has snowballed every single year," he said of the uniform giveaway.

Squibb stars as the lonely title character who falsely claims to be a Holocaust survivor, then privately frets as her lie snowballs into something unfixable.

So how do we keep the trend from snowballing into something unrecognizable?