mainstream

“What we’ve done is build the trust, logistics, data and technology that allow that behavior to become a mainstream way millions of people shop.”

From Los Angeles Times ● Sep. 19, 2026

Vidali says prescribing GLP-1s off-label is becoming more mainstream, particularly in fertility practices, for women with polyendocrine metabolic ovarian syndrome, or PMOS, and related metabolic issues such as insulin resistance.

From The Wall Street Journal ● Sep. 18, 2026

Lozano Sr. had already founded La Prensa in San Antonio when he arrived in L.A. and saw a city in need of a Spanish-language newspaper equal to U.S. mainstream papers.

From Los Angeles Times ● Sep. 16, 2026

The inventor of the switch hit, and the most ardent supporter of the IPL before it became mainstream.

From BBC ● Sep. 15, 2026

With its soaring steeples, stained glass windows and chiming bells, it was a way more mainstream affair than the little white clapboard number that had spirited Stan away.

From "Anthem of a Reluctant Prophet" by Joanne Proulx

After campaigns ended, they typically folded into the parties’ mainstreams and became leaders in subsequent electoral cycles.

From The Wall Street Journal ● Jul. 8, 2026

Each had previous experience in political office, and all fell within the ideological mainstreams of their respective parties.

From Salon ● Sep. 17, 2017

At this point, the mainstreams of the major parties are pretty close together.

From Slate ● Jun. 28, 2016

Radio formats created, I’ll argue in this book, multiple mainstreams: distinct, if at times overlapping, cultural centers.

From Salon ● Dec. 7, 2014

"Marriage, as it exists today, is antithetical to my liberation as a lesbian and as a woman, because it mainstreams my life and voice," she says.

From Time Magazine Archive