semiotics

Because these animals were going to be surrounded by street signs we chose to use the concept of semiotics in the design project.

In semiotics, a word is called a signifier, and what it means or describes is the signified.

I resisted the then-loud siren song of Semiotics at Brown, and studied English instead.

So far, the semiotics out of Copenhagen Chic have split into (melting) poles.

When she became an Islamic revolutionary, the chador was all about powerful semiotics.

To people attuned to semiotics, the ad was a powerful visual device.

Moreover, Charles Sanders Peirce considered semiotics as being the logic of vagueness.

His semiotics is the result of the fundamental pragmatic philosophy he developed.