semiotics
[see-mee-ot-iks, sem-ee-, see-mahy-]
/ ˌsi miˈɒt ɪks, ˌsɛm i-, ˌsi maɪ- /
NOUN
study of signs as elements of communication
Synonyms
From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.