puffery

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Ms. Coppola’s approach doesn’t even rise to the level of the journalism in Vogue, which itself gets lots of puffery.

From The Wall Street Journal • Mar. 19, 2026

The panda wins by virtue of the puffery and power grab.

From Slate • Jul. 21, 2025

Customers are expected to be smart enough to recognise that ads will often contain a certain amount of "puffery".

From BBC • Sep. 2, 2023

I’m incapable of the American assertiveness that New Zealanders see as puffery.

From New York Times • Dec. 30, 2022

The result is puffery, not merely in advertising, but still earlier in the dimensions of the book itself—the most modern and profitable instance of using the east wind for a filler.

From The Booklover and His Books by Koopman, Harry Lyman