loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The supermarkets that usually sell gasoline as a loss leader to pull in customers are also furious.
From Barron's ● Sep. 16, 2026
And Gaughan insists using food as a loss leader still works for the South Point, which is more reliant on gambling than the city is overall.
From The Wall Street Journal ● Jul. 24, 2026
A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.
From Seattle Times ● Dec. 25, 2023
Instead, carrots are a "battleground for supermarkets", where they use them as a loss leader, he says.
From BBC ● Dec. 19, 2023
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
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