fad

“If raw milk was a fad or a lie, then why would people repeatedly buy raw milk and then tell the world how they love it,” he said.

From Salon ● Jun. 22, 2026

I am disheartened by the merely contemporary and hence indifferent to every fad.

From MarketWatch ● May 13, 2026

A duplex fad is spreading among the city’s developers.

From The Wall Street Journal ● May 11, 2026

He also insists he is "not a food fad person" who cares much for trends - and criticises the way food is increasingly treated as simply hunger-quenching, discounting its richer significance.

From BBC ● May 9, 2026

Briony was lost to her writing fantasies—what had seemed a passing fad was now an enveloping obsession.

From "Atonement" by Ian McEwan

We have the opposite problem — mountains of rigorous scientific evidence, drowned out by noisy advice, marketing, and fads.

From MarketWatch ● Jun. 21, 2026

Mr. Bryson’s pivotal summer is full of heroes, frauds, fads and marvels, but the reader is aware of what the revelers cannot yet imagine.

From The Wall Street Journal ● Jun. 19, 2026

And the likes of Zudio and Max have brought about the "trendification" of affordable fashion for the first time, appealing to Gen-Z and young millennial buyers, by trawling the latest fads in Paris and Milan.

From BBC ● Feb. 22, 2026

But unlike flash-in-the-pan fads, this one may have staying power.

From Slate ● Jan. 27, 2026

Food fads still come and go with alarming speed: A scientific study, a new government guideline, a lone crackpot with a medical degree can change our nation’s diet overnight.

From "The Omnivore's Dilemma" by Michael Pollan