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personal attack

NOUN

character assassination

Synonyms

WEAK

ad hominem blackening dirty politics dirty pool dirty tricks hatchet job muckraking mudslinging name-calling slanderous attack smear smear campaign

NOUN

smear campaign

Synonyms

WEAK

character assassination defamation defamation of character dirty politics dirty pool dragging one's name through the mud injury of reputation malicious defamation mudslinging negative campaign negative campaigning slander whispering campaign