permanent wave

As the beatniks long ago learned, out there in America hair matters, and here we were in the land of the permanent wave.

That would take the permanent wave out of your hair, old grouch!

"Permanent-wave" establishments would go out of business here in America if some skilled Fijian could endure our climate.

She still clung to the bobbed henna wig with its permanent wave.

She is persuaded that I should permanent-wave my hair, lower my waist-line, and go in for amethysts.

A pretty mess I was, as bad as a woman getting a permanent wave.