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Definitions

gimmick

[gim-ik] / ˈgɪm ɪk /


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

One comic gimmick involves Appa’s superhuman grip that can subdue even the mightiest of men.

From Los Angeles Times • Mar. 27, 2026

But serious kudos to Kalshi for this marketing gimmick.

From MarketWatch • Mar. 18, 2026

A statement said: "Utterly destroying HG Wells' classic novel, director Rich Lee... chose a goofy gimmick, hack dialogue, and a particularly hilarious performance by its lead, Ice Cube, to seize 2025's biggest number of statues."

From BBC • Mar. 14, 2026

“Just like ‘Avatar,’” Mabel notes, as if to emphasize that the gimmick isn’t exactly fresh.

From The Wall Street Journal • Mar. 5, 2026

Thoroughly worried, I went back to my desk hoping that some gimmick might emerge to salvage the like-with-like idea.

From "Double Helix" by James D. Watson