gimmick

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The actors became internet darlings, taking part in publicity gimmicks usually reserved for movie rollouts, like Vanity Fair’s lie-detector test.

From Los Angeles Times

Getting to know teammates and coaches through slideshow presentations sounded like a gimmick, but then players including Reaves noted how easy it felt to connect as a group despite having so many new pieces.

From Los Angeles Times

City AM's Adam Bloodworth concluded that the show at its core "is actually a fairly analogue musical experience", which sustains its quality "without relying on particularly viral moments, gimmicks or tricks".

From BBC

Treat the 65+ cohort as a structural, multi‐year tailwind, not a short‐term gimmick.

From Barron's

"These details weren't for gimmicks, but to convince the audience that she was the Chinese farmer living in Malaysia," he told AFP.

From Barron's