optics

Players are going to have to be more adept with their public image and optics.

These buyouts are absurd, an outgrowth of a crazed marketplace and undeniably screwy optics at a state university.

“Everyone is really dancing around the fact that you need a mission that can use force, and that is going to be really tough both in terms of operations but also optics,” said Gowan.

The contrast is jarring: as food insecurity looms, Republican leaders seem more focused on optics and outrage than on governance.

Prof Rodriguez noted that the optics of them stepping out in Paris was "a high signal, low speech confirmation" of their affection that allows the visuals to do the work.