niche

"I fell in love with watching the academy games, seeing the young players come through. It was what I was known for, my niche on Twitter."

Atlético has been more consistent than most recently, carving out a niche behind Spain’s two giants, Real and Barcelona.

Even recycling aircraft turbines, an old niche solution, is gaining traction.

Like many niche businesses, Allen relies on a few peak months at the end of the year for a large chunk of his revenue.

Android phone makers already offer foldable devices, but they are niche products thus far due to their high price and novel shape.