Mormons

Utah County, which includes Happy Valley, is about 70% Latter-day Saints, commonly known as Mormons, and 70% white, according to the latest figures.

The state, which is also a conservative stronghold, has the largest concentration of Mormons in the US and religion plays a leading role in this community.

“What we eat says a lot about our identity. Caviar is posh. Rum raisin ice cream is for old people. Mormons love dirty sodas,” Goodspeed said.

"There are Mormons who still get upset about it but we're just showing our version of it and I think that's empowering as hopefully people can relate to our stories and struggles."

Brannon Patrick, a local therapist who had worked with Hildebrandt, says in the doc that Mormons strive for perfection, and showing the world how perfect their lives are can be considered missionary work.