monetize

He claimed the money was to build an application called StarSite that would help celebrities and influencers monetize their fame through sponsored social media advertisements.

Signal’s nonprofit structure also sets it apart: The organization doesn’t monetize user data, which reduces incentives for surveillance or advertising-driven features.

“Very few people understand the value of full self driving and our ability to monetize the fleet,” he said.

“We don’t hold these public lands so that our corporate pals can just monetize them and wreck them permanently,” he said.

Is it that he works the system well, or is it the system going, "OK, we can use this person to do what we need to do, which is to monetize"?