misthink

The offer of a discount makes people emotionally irrational, says Jeff Kreisler, the co-author of “Dollars and Sense: How We Misthink Money and How to Spend Smarter.”

"Americans want tax refunds because getting money on April 15 feels like a bonus,” Dan Ariely and Jeff Kreisler write in their book “Dollars and Sense: How We Misthink Money and How to Spend Smarter."

“Our lack of awareness of spending may be the scariest thing about the more and more sophisticated ways with which companies are seducing us into avoiding the pain of paying,” write Dan Ariely and Jeff Kreisler in “Dollars and Sense: How We Misthink Money and How to Spend Smarter.”

But “the value of the existing car really only matters if we are going to resell it,” says Jeff Kreisler, co-author of “Dollars and Sense: How We Misthink Money and How to Spend Smarter.”

Recently, I invited comedian and behavioral economics advocate Jeff Kreisler to join me for an online discussion about his book, “Dollars and Sense: How We Misthink Money and How to Spend Smarter,” which challenges a lot of financial assumptions.