misleading

Buried in its language is a promise to “limit the direct marketing of certain unhealthy foods to children, including by evaluating the use of misleading claims and imagery.”

He was later accused of misleading the London Assembly over the figure until it appeared in budget papers and unions had been briefed.

But such claims are misleading, according to experts such as David DiCarlo, an associate professor in the University of Texas at Austin’s petroleum engineering school.

At the time of the original BBC report, Mr Anderson admitted the posts showing the face of Joyce, Andrea's mother, were misleading and apologised.

"For a programme with a wholly misleading title which started from scratch with a six-month contract, it's been quite a ride!" said Lord Bragg in a statement.