merchandising

“All of them usually have some level of toy licensing and merchandising that is available to consumers as part of their plan,” Ahearn said.

The focus is on merchandising locations, but those who study the image will spy an opera house and a general store, believed to be the first time such concepts appear.

Disneyland is launching multiple merchandising lines for its 70th anniversary, some of which have already started to infiltrate the parks.

James Bond is not just another merchandising or marketing tool.

“To shoehorn anything into tiny Disneyland is really hard,” Irvine says, adding, “A lot of people in merchandising would have preferred it was bigger.”