mascot

The character, the first full-fledged advertising mascot for Crocs, is a sort of emotional support animal embodying the casual vibe associated with its slip-on shoes, according to Chief Marketing Officer Carly Gomez.

From The Wall Street Journal ● Aug. 13, 2026

In 2002 the port town of Hartlepool elected as mayor the mascot of its football team, H’Angus the Monkey, who went on to serve three terms.

From Slate ● Aug. 12, 2026

There is one final bit of irony: Cornell’s longtime unofficial mascot is Touchdown the Big Red Bear, a tradition dating to 1915, when the football team once adopted a live black bear.

From Salon ● Aug. 8, 2026

It still has Bob’s Big Boy, the last restaurant of a once-large chain known for its chubby mascot, and Milt & Edie’s, a quirky pink-awninged 24-hour tailor and dry cleaner dating to the 1980s.

From Los Angeles Times ● Aug. 7, 2026

The only witness to my cunning was our school mascot.

From "Middlesex: A Novel" by Jeffrey Eugenides

Some marketers have shifted away from mascots, however, in favor of actors, musicians and other human stars who can break through more quickly, she said.

From The Wall Street Journal ● Aug. 13, 2026

We wrote here last month about the trademark lawsuits being filed by the rest-stop chain Buc-ee’s as it expands in the U.S., alleging that other companies’ mascots infringe on its trademarked beaver character.

From The Wall Street Journal ● Aug. 11, 2026

MD, which used the Olympic rings in its campaign was fined 300,000 as was Butan, which used the Olympic mascots and the rings.

From Barron's ● Jul. 17, 2026

Marysville High School is one of several across the state required to change their mascots after the California Racial Mascot Act went into effect July 1.

From Los Angeles Times ● Jul. 9, 2026

‘No,’ Annabeth said, laughing, ‘just regular old pelicans. They’re the town mascots or something. And there’s a “Little Italy” section of town.

From "Blood of Olympus" by Rick Riordan