mascot

“You really need to give a mascot more than three years of consistent use for you to see the kind of results that you want to see,” Chin said.

From The Wall Street Journal ● Aug. 13, 2026

In 2002 the port town of Hartlepool elected as mayor the mascot of its football team, H’Angus the Monkey, who went on to serve three terms.

From Slate ● Aug. 12, 2026

There is one final bit of irony: Cornell’s longtime unofficial mascot is Touchdown the Big Red Bear, a tradition dating to 1915, when the football team once adopted a live black bear.

From Salon ● Aug. 8, 2026

It still has Bob’s Big Boy, the last restaurant of a once-large chain known for its chubby mascot, and Milt & Edie’s, a quirky pink-awninged 24-hour tailor and dry cleaner dating to the 1980s.

From Los Angeles Times ● Aug. 7, 2026

“Happy to help. So long as we don’t get a mascot like G-Wiz,” I joked, unzipping my coat.

From "Here to Stay" by Sara Farizan

Some marketers have shifted away from mascots, however, in favor of actors, musicians and other human stars who can break through more quickly, she said.

From The Wall Street Journal ● Aug. 13, 2026

But Niles is just one in a new wave of nonhuman brand mascots from recent months that also includes:

From The Wall Street Journal ● Aug. 13, 2026

MD, which used the Olympic rings in its campaign was fined 300,000 as was Butan, which used the Olympic mascots and the rings.

From Barron's ● Jul. 17, 2026

Some schools retired their old mascots before the bill was introduced.

From Los Angeles Times ● Jul. 9, 2026

“And as the Irish team performs a lap of honor, flanked by their mascots, the Quidditch World Cup itself is brought into the Top Box!” roared Bagman.

From "Harry Potter And The Goblet Of Fire" by J. K. Rowling