marketer

Beauty marketer the Wella Company named Carole Gardner Diarra its new CMO, reporting to former marketing chief Yannis Rodocanachi, who was named to the new post of chief brand officer.

From The Wall Street Journal ● Oct. 28, 2026

A caller may be attempting to harvest your personal information, or they may be an aggressive marketer working for a broker that has purchased your contact details.

From MarketWatch ● Oct. 19, 2026

“It really took a toll on my self-esteem and my self-confidence,” said Montalbo, a marketer and content creator who lives in the Philippines.

From Los Angeles Times ● Oct. 13, 2026

Plus, why the former marketer taking the helm at Domino’s doesn’t take consumers at their word.

From The Wall Street Journal ● Oct. 2, 2026

DuPont had pulled off the feat that every marketer dreams of: it brought class to the masses.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

Nor do the holidays and cozy handcrafting inherently go hand in hand for marketers; Coca-Cola became one of the avatars of generative-AI advertising with its 2024 and 2025 “Holidays Are Coming” campaigns.

From The Wall Street Journal ● Nov. 2, 2026

Connected TV, unlike linear, can reach very specific localities or consumer groups while allowing marketers to dial their spending up or down based on performance, she said.

From The Wall Street Journal ● Oct. 27, 2026

Like marketers of all types, automakers are partly following consumers to streaming and targeting their ads more narrowly.

From The Wall Street Journal ● Oct. 27, 2026

Media consumption trends, meanwhile, have blurred the line between ad tiers for auto marketers.

From The Wall Street Journal ● Oct. 27, 2026

In the advertising world, direct marketers are the real students of stickiness, and some of the most intriguing conclusions about how to reach consumers have come from their work.

From "The Tipping Point" by Malcolm Gladwell