marketer

Plus, why the former marketer taking the helm at Domino’s doesn’t take consumers at their word.

From The Wall Street Journal ● Oct. 2, 2026

Eight months pregnant, the former marketer is now racing to finish building a fitted wardrobe before the new baby arrives.

From BBC ● Sep. 29, 2026

Speaking of the top of the funnel, the direct-to-consumer pet-food marketer Spot & Tango is running an awareness campaign after spending essentially nothing on branding last year, Modern Retail reports this morning.

From The Wall Street Journal ● Sep. 23, 2026

J. Richard Dema, a former marketer and entertainment producer in Chicago, had left behind five filing cabinets of work-related documents including client notes and an unfinished book.

From The Wall Street Journal ● Sep. 12, 2026

The black marketer in me, I guess, seeking reassurance and finding value in the tangible world.

From "Girl in the Blue Coat" by Monica Hesse

To others, though, “marketing engineer” is just the latest in the industry’s procession of faddish titles, this time enlisting AI to suggest a level of precision and control that marketers aren’t always credited for.

From The Wall Street Journal ● Oct. 1, 2026

As professional spinners of reputation and reshapers of meaning, marketers have long created newfangled jobs or pithy descriptions to slot their work into the zeitgeist.

From The Wall Street Journal ● Sep. 30, 2026

Subaru’s marketers were at least as busy as the engineers, figuring out how to rebrand the in-house technology.

From The Wall Street Journal ● Sep. 19, 2026

Google’s deployment of AI in search has led to “material new growth” in the overall volume of queries, he said, and it has also been useful for marketers looking to find higher converting leads.

From MarketWatch ● Sep. 17, 2026

In the advertising world, direct marketers are the real students of stickiness, and some of the most intriguing conclusions about how to reach consumers have come from their work.

From "The Tipping Point" by Malcolm Gladwell