marketer

Beauty marketer the Wella Company named Carole Gardner Diarra its new CMO, reporting to former marketing chief Yannis Rodocanachi, who was named to the new post of chief brand officer.

From The Wall Street Journal ● Oct. 28, 2026

A caller may be attempting to harvest your personal information, or they may be an aggressive marketer working for a broker that has purchased your contact details.

From MarketWatch ● Oct. 19, 2026

“It really took a toll on my self-esteem and my self-confidence,” said Montalbo, a marketer and content creator who lives in the Philippines.

From Los Angeles Times ● Oct. 13, 2026

“That won’t provide significant cost relief,” said Aubrey Hilliard, president of the Carolinas division at fuel marketer Texican Natural Gas.

From The Wall Street Journal ● Oct. 12, 2026

The black marketer in me, I guess, seeking reassurance and finding value in the tangible world.

From "Girl in the Blue Coat" by Monica Hesse

Ad Age rounded up five ways marketers can address declining consumer sentiment, from reducing purchase risk to providing transparent pricing.

From The Wall Street Journal ● Nov. 4, 2026

Connected TV, unlike linear, can reach very specific localities or consumer groups while allowing marketers to dial their spending up or down based on performance, she said.

From The Wall Street Journal ● Oct. 27, 2026

Combine that call to action with a production budget that’s just a fraction of Tier 1, and you can see why marketers go for it.

From The Wall Street Journal ● Oct. 27, 2026

For marketers, the math suggests that if ads ever arrive in Muse, Meta will be motivated to make the case for much higher prices than traditional ads in a social feed.

From The Wall Street Journal ● Oct. 23, 2026

In the advertising world, direct marketers are the real students of stickiness, and some of the most intriguing conclusions about how to reach consumers have come from their work.

From "The Tipping Point" by Malcolm Gladwell