marketer

Speaking of the top of the funnel, the direct-to-consumer pet-food marketer Spot & Tango is running an awareness campaign after spending essentially nothing on branding last year, Modern Retail reports this morning.

From The Wall Street Journal ● Sep. 23, 2026

Thom Brodeur, a former GoDaddy marketer, promised to turn competitors of Miss USA into modern “commerce queens” when he bought the 75-year-old pageant last year.

From The Wall Street Journal ● Aug. 28, 2026

It now expects the Australian refiner and fuel marketer to declare an interim dividend of A$1.75/share.

From The Wall Street Journal ● Aug. 13, 2026

In British politics, Hilton earned a reputation as a zany but genius marketer who pushed the Conservative Party to embrace same-sex marriage and climate-friendlier policies.

From Los Angeles Times ● Aug. 10, 2026

In the 1970s, for example, the legendary direct marketer Lester Wunderman had a showdown with the Madison Avenue firm McCann Erickson over the Columbia Record Club account.

From "The Tipping Point" by Malcolm Gladwell

Google’s deployment of AI in search has led to “material new growth” in the overall volume of queries, he said, and it has also been useful for marketers looking to find higher converting leads.

From MarketWatch ● Sep. 17, 2026

The FTC’s “Made in USA” Labeling Rule went into effect in 2021, subjecting marketers for the first time to potential civil penalties for inaccurately labeling their products as domestically manufactured.

From The Wall Street Journal ● Sep. 17, 2026

For marketers, the initiative highlights how brands navigate reputational headwinds by investing directly in solutions.

From The Wall Street Journal ● Sep. 14, 2026

It’s RushTok time again, and marketers are ready to pledge.

From The Wall Street Journal ● Sep. 4, 2026

What does it matter if parents are manipulated by experts and marketers?

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt