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More than 100 of Cheever’s stories appeared in the New Yorker from the 1940s into the 1980s, making him a sort of ambassador for that magazine’s brand of polished, elliptical fiction.

Yet here he was, writing in the left-wing magazine New Statesman, declaring himself a reconverted Christian.

The Nation magazine credits the group with having “built” his “electoral machine.”

"He paid for TV and magazine ads, put victims up in hotels and even created fake virtual offices and fake personas," he said.

One advert for a deodorant called Mum, published in an American magazine in 1938, urged women to "face the truth about underarm perspiration odour".