loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The supermarkets that usually sell gasoline as a loss leader to pull in customers are also furious.
From Barron's ● Sep. 16, 2026
Yesterday’s loss leader, the Dow industrials, notched a gain of 0.7%, or 385 points.
From The Wall Street Journal ● Jul. 21, 2026
Experts told the Pepperoni team it was a loss leader; only supermarkets could turn a profit by bringing in bananas from South America.
From BBC ● Oct. 2, 2024
In the early decades of the TV, it was acceptable for news to be a financial loss leader.
From Los Angeles Times ● Jun. 6, 2024
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
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