loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It leaves some customers comparing the cost to Costco’s $4.99 rotisserie, a loss leader that results in added sales by getting customers in the warehouse retailer’s door.
From The Wall Street Journal ● Jun. 5, 2026
Yet only now is the group visiting sold-out baseball parks — and without even the loss leader of new music to help drum up interest in its show.
From Los Angeles Times ● Jul. 27, 2025
A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.
From Seattle Times ● Dec. 25, 2023
It admitted that the dress was a "loss leader", simply designed to draw people in to its website although the firm would not make any money from it.
From BBC ● Oct. 3, 2023
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
