loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Yesterday’s loss leader, the Dow industrials, notched a gain of 0.7%, or 385 points.
From The Wall Street Journal ● Jul. 21, 2026
Personal fame was a loss leader to sell stuff.”
From Los Angeles Times ● Dec. 11, 2025
Experts told the Pepperoni team it was a loss leader; only supermarkets could turn a profit by bringing in bananas from South America.
From BBC ● Oct. 2, 2024
A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.
From Seattle Times ● Dec. 25, 2023
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
