loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It leaves some customers comparing the cost to Costco’s $4.99 rotisserie, a loss leader that results in added sales by getting customers in the warehouse retailer’s door.
From The Wall Street Journal ● Jun. 5, 2026
Experts told the Pepperoni team it was a loss leader; only supermarkets could turn a profit by bringing in bananas from South America.
From BBC ● Oct. 2, 2024
A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.
From Seattle Times ● Dec. 25, 2023
But Google prevailed, and it appears the company is prepared to use Sunday Ticket as a loss leader aimed at boosting its YouTube TV service, which streams cable and broadcast channels for a monthly fee.
From Los Angeles Times ● Dec. 22, 2022
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
