loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

For deep-pocketed Amazon, the theatrical release is something of a loss leader — a way for Prime Video to compete for top talent, who want their films seen on big screens.

From New York Times

Houck added that bottomless mimosas are considered a "loss leader" or "an item sold at a loss with the goal of getting diners to spend more on other items."

From Salon

But Google prevailed, and it appears the company is prepared to use Sunday Ticket as a loss leader aimed at boosting its YouTube TV service, which streams cable and broadcast channels for a monthly fee.

From Los Angeles Times

“It’s worth it to have a loss leader in terms of a product that creates the brand, and then you end up selling normal products to people.”

From New York Times

In the book, you express little patience for companies making movies as loss leaders for theme parks.

From Los Angeles Times