loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Retail analysts have described it as a “loss leader,” meaning that it is sold at little to no profit in order to entice customers to shop at the store and spend money on other items.

From Los Angeles Times

Personal fame was a loss leader to sell stuff.”

From Los Angeles Times

Big-box stores used the cheaper poinsettias as loss leaders to lure in customers.

From Los Angeles Times

Yet only now is the group visiting sold-out baseball parks — and without even the loss leader of new music to help drum up interest in its show.

From Los Angeles Times

This is because carrots are often chosen as "loss leaders" in supermarkets.

From BBC