loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Big-box stores used the cheaper poinsettias as loss leaders to lure in customers.

From Los Angeles Times

Yet only now is the group visiting sold-out baseball parks — and without even the loss leader of new music to help drum up interest in its show.

From Los Angeles Times

This is because carrots are often chosen as "loss leaders" in supermarkets.

From BBC

Experts told the Pepperoni team it was a loss leader; only supermarkets could turn a profit by bringing in bananas from South America.

From BBC

“Dairy is a ‘loss leader’ at the grocery store,” she said, and is often the major incentive for other items in the store.

From Los Angeles Times