loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Yet only now is the group visiting sold-out baseball parks — and without even the loss leader of new music to help drum up interest in its show.
From Los Angeles Times • Jul. 27, 2025
A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.
From Seattle Times • Dec. 25, 2023
It admitted that the dress was a "loss leader", simply designed to draw people in to its website although the firm would not make any money from it.
From BBC • Oct. 3, 2023
For deep-pocketed Amazon, the theatrical release is something of a loss leader — a way for Prime Video to compete for top talent, who want their films seen on big screens.
From New York Times • Apr. 9, 2023
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
